Self Promotion

Hello Friends!

I happen to believe that approaches to self-promotion should be as individual and personal to you as your very own favorite pajamas. They should suit just you and your style, whatever that may be.

I've been making a living as freelance painter and illustrator for ten years, but I've gone about it in some pretty strange ways, from selling my work on the street to making little documentaries of my painting process. Here are some things that have worked and are still working for me today:

1. Go straight to the people.

I think that going to craft and art shows is a great way to make some money, hone your craft, and gather some really loyal fans. I've found that having this kind of structure around your artwork (a fan base, and knowing what pieces of yours will sell the most) is really attractive to publishers. One of my favorite fairs of all times, is the Renegade Craft Fair. There are two in Chicago and one in Brooklyn. Both are amazing events, but there are fairs all over the country, all of the time! Something I highly recommend. I always print up plenty of postcards and business cards to take along.

2. A website!

Duh. They're awesome. You ladies already know that!

3. Mass mailing list

I try not use this too much, but when I do I feel like I've wielded a really powerful tool.

4. Conferences

Like the SCBWI conference last February! So much fun and a great place to make contacts. That's where I got to meet Courtney and Dee in person, and met some folks that led to two fantastico book deals!

So there are a few things that keep me moving forward. Have a great Monday, happy promoting!